Dimensions of advertising theory and practice in Africa PDF

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AUTEUR Rotimi Williams Olatunji
ISBN 9782359260182
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Dimensions of Advertising Theory and Practice in Africa brings together cutting-edge research by leading African communication and media theorists to provide students of African advertising with a broad but detailed survey of the history and present state of the art in Africa. For teachers and researchers, the book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising by street criers, wall paintings and even olfactory appeals to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones and social media, Dimensions of Advertising Theory and Practice is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound impact on African economies and cultures.

A Handbook for Teaching and Learning in Higher Educationis sensitive to the competing demands of teaching, r esearch and scholarship, and academic management. Against these contexts, the book focuses on developing professional academic skills for teaching. Dealing with the rapid expansion of the use of technology in higher education and widening student diversity, this fully updated and ...

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